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ISSN 1499-1209 © Stanford Solutions
  Home > Vol. 1, No. 4 Apr 2001

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Editorial
Unlocked Who's Capitalizing on Knowledge!
Xenia Stanford
The Editor-in-Chief describes the two maps included in this editorial: one showing the locations represented by current subscribers and comparing this to the other which details the place of origin of 1999-2000 Knowledge Management & Mapping survey respondents. The locations are shown by percentage from each province and state for Canada and the United States and by percentage for other countries as a whole. Stanford continues to explore the contents of the other articles contained in this issue, which feature various means of capitalizing on organizational knowledge.

Roles
Where Does Knowledge Belong? A Better Solution
Mark W. McElroy
In the first part of this two part article, McElroy left us with the answer to: If KM is the solution, then what is the question? In this second of two parts on the positioning of KM within an organization, McElroy explores better solutions than those currently viewed as the best placement of KM within an organization.

Culture
Customer Innovation: A Function of Knowledge: Part I - The Theory

Customer Innovation: A Function of Knowledge: Part II - The Practice
Debra M. Amidon
The culture of customer driven enterprises is emerging as we can see in recent talk about customer relationship management (CRM). In this two part article complete in this issue, Amidon extends her vision beyond CRM into customer capital and how partnering with customers can drive innovation and lead to greater knowledge for the organization. She also looks further than customer satisfaction: for what is that without customer success?

See also UnlockedCustomer Focused Marketing Messages for company statements tracked to this new concept of customer partnering and our challenge to you to submit additional messages and mission statements exemplifying this focus.

Toolkit
   Standards & Conventions
Michael J.D. Sutton is currently involved in preparatory work toward his Ph.D. dissertation, consulting and writing book chapters as well as being sought after for other opportunities in the knowledge management arena. Thus his column will not appear in this issue. However, he will be on assignment for us covering Documation: Understanding & Applying Document Computing to be held on June 12-14, 2001 in Montreal, QC. We look forward to his report in a later issue.

   Strategy
Role Definition and Core Competencies in a Knowledge Management Program
Alain J. Godbout
Godbout continues his knowledge management strategy series with an article on how activities are instances of know-how, thus role definition and core competencies are vital to a knowledge management program. He takes us from a table of sample activities organized by results to role and process definitions and explains how this fits together in a knowledge management program.

   Mapping
Taxonomy of Knowledge Management
Brian Kaney
Using templates, samples or profiling, current knowledge retrieval systems are using taxonomy to group data into defined bins. This may be fine for small sets of documents but as the quantity of data increases, the quality of retrieval decreases. Kaney shows how better methods of using taxonomy can increase relevance of search results.

Ethnographic Knowledge Maps
Arian Ward
Knowledge maps are some of the outputs of an ethnographic audit. In this article Ward explores some of the map elements and types of maps derived from audits that use ethnographic methods. A key example is the social network map but even this type encompasses several variations as the author shows.
 
N.B. This article is one of three in this issue dealing with Ethnography as a knowledge management tool. It is recommended you read Ethnographic Knowledge Audits first as it sets the foundation for the other two. Then see also Ethnographic Time and Attention Auditing.

   Auditing
Ethnographic Knowledge Audits
Arian Ward
The methods of cultural anthropology known as ethnography are used to study the behaviour of people in a society or, in knowledge management situations, within an organization. In this article Ward reviews some of the key ethnographic methods and desired outcomes. He also takes us through the methods and results of a recent case study.

N.B. This article is one of three in this issue dealing with Ethnography as a knowledge management tool. It is recommended you read this article first as it sets the foundation for the other two: Ethnographic Time and Attention Auditing and Ethnographic Knowledge Maps.

Ethnographic Time and Attention Auditing
Arian Ward
What are your most precious intellectual assets that no amount of money can buy and how does an organization ensure that these assets are enabled to create the greatest strategic value? Read this article and the other two by Arian Ward in this issue to learn the answer to these questions and more about the value and methods involved in Ethnographic auditing and mapping.
 
N.B. This article is one of three in this issue dealing with Ethnography as a knowledge management tool. It is recommended you read Ethnographic Knowledge Audits first as it sets the foundation for the other two. Then see also Ethnographic Knowledge Maps.

Due Diligence Research As a Form of Knowledge Audit
Xenia Stanford
This article, which explores the definition of due diligence and is based on a presentation from Gayle Kiss, Senior Product Consultant, LEXIS®-NEXIS®, demonstrates how due diligence research can be used as a form of knowledge audit. The strategies and sources outlined are useful to competitive intelligence professionals, librarians and other researchers in uncovering the important facts to insure their corporate decision-makers have the information necessary for due diligence compliance.

Lexis-Nexis Entovation
Work Frontiers International MacroInnovation Stanford Solutions JR Solutions

Case Studies
   Maps
Charting the Frontiers of Knowledge
Xenia Stanford
The simple yet powerful site map of Work Frontiers International shows that a site map need not be complicated or large to be a powerful means to click through to the category of knowledge you seek.

   Surveys
Unlocked Who's Mapping?
Xenia Stanford Organizational size, industry type and profession most involved in knowledge mapping are examined based on the results of the 1999-2000 Stanford Solutions Knowledge Management Survey. Mapping techniques used by these organizations and professions is also reported in this article.


Features


   Challenges
At KnowMap, we like to use customer capital to innovate and develop content. Challenges offer a way to do so. Responding to our challenges is a way to share your knowledge with others and in return we will share knowledge with you through 3 free issues of KnowMap or a free book.

We now have three challenges

 * Customer Focused Marketing Messages: A New Challenge! A listing of Customer Specific Advertising Messages on Knowledge Management appeared in Amidon's book Innovation Strategy for the Knowledge Economy: The Ken Awakening. These messages have been tracked to the concept of customer partnering explained in the two part article Customer Innovation: A Function of Knowledge: Part I - The Theory and Customer Innovation: A Function of Knowledge: Part II - The Practice by Debra M. Amidon, Founder and Chief Strategist, ENTOVATION International Ltd.

We issue this challenge: How many more such messages can we generate to add to the original listing?

The best of the submissions will be published and out of those one will be selected as the very best to be awarded a copy of ENTOVATION International's The Architecture Primer.

 * Special Discussion
One of the best ways to learn and leverage knowledge is by sharing thoughts and experiences with others. We invite you to add your comments on the issue raised by Denham Grey, Chief Executive Officer, GreyMatter Inc., one of our contributors to issue 2. He wonders: "if others also see the need to archive, as a attribute that separates knowledge from information?"

Read Grey's Letter and our editorial comments. Then join the debate: What is KM versus IM? What activities and what attributes separate the two?

Win an Emerald subscription (3 complimentary issues) to KnowMap for your contribution.

 * Map Challenge
Here's your chance to earn fame for your knowledge mapping skills. Submit a knowledge map; the best ones will be featured in future issues of KnowMap! Can't map yet? Spot a knowledge map someone else has done and win a prize for yourself and the original mapper.

Win an Emerald subscription (3 complimentary issues) to KnowMap for your contribution.

   Featured Event:
Special Library Association Annual Conference: 2001 - An Information Odyssey: Seizing the Competitive Advantage, June 9-14; San Antonio, TX with workshops: Knowledge Mapping Toolkit by Xenia Stanford, Editor-in-Chief, KnowMap and The Information Audit as a First Step towards Effective Knowledge Management by Susan Henczel, contributor to KnowMap issue 1 on this topic.
 
For more on these and other conferences, seminars and workshops, see Events.


   Featured Job:
KnowMap Writers and Reporters.

For more on this and other available positions, see Jobs.

   New Reviews:

Knowledge Innovation® software based on the book Innovation Strategy for the Knowledge Economy (now available in several languages) by Debra M. Amidon

Also Study Guide for the above book by Debra M. Amidon

The Architecture Primer By ENTOVATION International
Discovering: Inventing and Solving Problems at the Frontiers of Scientific Knowledge by Robert Scott Root-Bernstein

Knowledge Management: A Guide for Your Journey to Best Practice Processes by C. O'Dell, S. Elliott, and C. Hubert

Stages of Implementation: A Guide for Your Journey to Knowledge Management Best Practices by C. O'Dell, et al.


 

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