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Mierau's Recommended Reading List

Our Positioning Director, A.H. (Al) Mierau, on his Recommended Reading List, will include the best books and articles for you to learn more about designing and positioning successful websites as well as what's what and who's who on the Internet.

The current version of his list includes the following and as new ones are added they will also be shown below:

Mierau recommends reading all or any books by Jim Carroll including those co-authored with Rick Broadhead

Books by Jim Carroll

Surviving the Information Age

Surviving the Information Age This book, released to critical acclaim, examines the impact of the wired world on the way we work, and offers hope and guidance to those struggling with technology.

Click on the book jacket for more details and/or to order.

Books by Jim Carroll and Rick Broadhead

Lightbulbs to Yottabits: How to Profit by Understanding the Internet of the Future

Lightbulbs to Yottabits: How to Profit by Understanding the Internet of the Future This book takes stock, with no little amount of amazement, of the mind-blowing technological advancements that have taken place over the last five years, and takes a look forward to predict even more astounding developments in the future. Released in 1999, the book accurately predicted the 2001 recession and how it would come about exactly. With several years of forecasting to yet to go before this book is outdated, what the authors have come up with, individuals and businesses can't afford to ignore."

Click on the book jacket for more details and/or to order.


Get a (Digital) Life: An Internet Reality Check

Get a (Digital) Life: An Internet Reality Check "Had your faith in the Internet kicked around a bit? Are you discouraged by a constant drumbeat of negative news from the technology sector? Are you tired of media reports that would seem to indicate that e-biz and the Internet are old news? Are you numb from of the hysteria surrounding the collapse of the dot-com sector? And are you wondering what recent readjustments in the high-tech industry will mean to your business and career?

If your answer is yes, it's time for a reality check. And that's what this book offers."

Click on the book jacket for more details and/or to order.


Selling Online: How to Become a Successful E-Commerce Merchant

Selling Online: How to Become a Successful E-Commerce Merchant Available in English, French and GermanAvailable in English, French and German

This book has sold in excess of 110,000 copies worldwide, and is available in English, French and German. Selling Online has gathered rave reviews outside of Canada, and has had a number of notable international successes. Notably, the prestigious US online publication, Web Marketing Today, has praised the book, calling it "the best single e-commerce book for the online merchant available in print." VISA USA sponsored release of the book into the US market, where it is currently listed among the top-selling e-commerce titles in that country. And in a further sign that the book has established itself as one of the best e-commerce reference sources, VISA USA has launched an online "Merchant Education Center" that involves a full online e-commerce course, built entirely around the book.

Click on the book jacket for more details and/or to order (English).

See also German edition.


Canadian Internet Directory and Research Guide

Selling Online: How to Become a Successful E-Commerce Merchant Available in English, French and German

Two books in one! An easy-to-read crash course on how to find what you want on the Internet, and a directory of over 1,000 of the most fun, most useful, and most Canadian sites available on the Web. Completely revised and updated for 2001, the first part of the book - the research guide - will make you an instant expert on conducting research on the Internet by giving you the low-down on all the latest search technology, as well as time-saving techniques and strategies for easier access to the information you need. In the second part of the book, you'll find a listing of up-to-date, quality Web sites. There's a site here to satisfy every need or desire, whether you want to be amused, buy a motorcycle, locate distant relatives, donate to charity, find a recipe, join a political party, trade stocks, research a medical condition, launch a law suit, become a volunteer, or read a great book.

Click on the book jacket for more details and/or to order.


Good Health Online - A Wellness Guide

Selling Online: How to Become a Successful E-Commerce Merchant Available in English, French and German

The amount of health and medical information available on the Internet is nothing less than stunning. But as Jim Carroll and Rick Broadhead have discovered, there are many dangers awaiting Canadians seeking health advice on the Net. To help you sort the science from the snake oil, Canada's bestselling Internet authors have prepared Good Health Online, A Wellness Guide for Every Canadian. This fascinating reference is one that no Canadian can afford to be without. Co-authored with Rick Broadhead.

Click on the book jacket for more details and/or to order.

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