Mierau's Recommended Reading List
Our Positioning Director, A.H. (Al) Mierau, on his Recommended Reading
List, will include the best books and articles for you to learn more
about designing and positioning successful websites as well as what's
what and who's who on the Internet.
The current version of his list includes the following and as new ones
are added they will also be shown below:
Mierau recommends reading all or any books by Jim Carroll including
those co-authored with Rick Broadhead
Books by Jim Carroll
Surviving the Information Age
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This
book, released to critical acclaim, examines the impact of the
wired world on the way we work, and offers hope and guidance to
those struggling with technology.
Click on the book jacket for more details and/or to order.
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Books by Jim Carroll and Rick Broadhead
Lightbulbs to Yottabits: How to Profit
by Understanding the Internet of the Future
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This
book takes stock, with no little amount of amazement, of the mind-blowing
technological advancements that have taken place over the last
five years, and takes a look forward to predict even more astounding
developments in the future. Released in 1999, the book accurately
predicted the 2001 recession and how it would come about exactly.
With several years of forecasting to yet to go before this book
is outdated, what the authors have come up with, individuals and
businesses can't afford to ignore."
Click on the book jacket for more details and/or to order.
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Get a (Digital) Life: An Internet
Reality Check
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"Had
your faith in the Internet kicked around a bit? Are you discouraged
by a constant drumbeat of negative news from the technology sector?
Are you tired of media reports that would seem to indicate that
e-biz and the Internet are old news? Are you numb from of the
hysteria surrounding the collapse of the dot-com sector? And are
you wondering what recent readjustments in the high-tech industry
will mean to your business and career?
If your answer is yes, it's time for a reality check. And that's
what this book offers."
Click on the book jacket for more details and/or to order.
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Selling Online: How to Become a
Successful E-Commerce Merchant
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Available
in English, French and German
This book has sold in excess of 110,000 copies worldwide, and
is available in English, French and German. Selling Online has
gathered rave reviews outside of Canada, and has had a number
of notable international successes. Notably, the prestigious US
online publication, Web Marketing Today, has praised the book,
calling it "the best single e-commerce book for the online
merchant available in print." VISA USA sponsored release
of the book into the US market, where it is currently listed among
the top-selling e-commerce titles in that country. And in a further
sign that the book has established itself as one of the best e-commerce
reference sources, VISA USA has launched an online "Merchant
Education Center" that involves a full online e-commerce
course, built entirely around the book.
Click on the book jacket for more details and/or to order (English).
See also German edition.
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Canadian Internet Directory
and Research Guide
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Two books in one! An easy-to-read crash course on how to find
what you want on the Internet, and a directory of over 1,000 of
the most fun, most useful, and most Canadian sites available on
the Web. Completely revised and updated for 2001, the first part
of the book - the research guide - will make you an instant expert
on conducting research on the Internet by giving you the low-down
on all the latest search technology, as well as time-saving techniques
and strategies for easier access to the information you need.
In the second part of the book, you'll find a listing of up-to-date,
quality Web sites. There's a site here to satisfy every need or
desire, whether you want to be amused, buy a motorcycle, locate
distant relatives, donate to charity, find a recipe, join a political
party, trade stocks, research a medical condition, launch a law
suit, become a volunteer, or read a great book.
Click on the book jacket for more details and/or to order.
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Good Health Online - A Wellness Guide
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The amount of health and medical information available on the
Internet is nothing less than stunning. But as Jim Carroll and
Rick Broadhead have discovered, there are many dangers awaiting
Canadians seeking health advice on the Net. To help you sort the
science from the snake oil, Canada's bestselling Internet authors
have prepared Good Health Online, A Wellness Guide for Every Canadian.
This fascinating reference is one that no Canadian can afford
to be without. Co-authored with Rick Broadhead.
Click on the book jacket for more details and/or to order.
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