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Recommended Books

The Circle of Innovation: You Can't Shrink Your Way to Greatness

Tom Peters
New York: Alfred A. Knopf, 1997

The Circle of Innovation

Are you change fatigued and re-engineering weary? Do you finally realize that companies don't succeed by saving money but by making money? Do you understand that whatever made you successful in the past will not in the future?

Then pick up this book for some sane advice on hiring crazies and creating WOW in your organization. Peters' recruitment advice includes:

  • Hire for attitude, train for skill
  • Hire for intelligence (all kinds), train for whatever
  • Hire for talent, train for whatever
  • Hire for diversity, train for diversity

This is the way to build the greatest knowing, learning, re-inventing and successful workplace - breaking through the old ideas and asking what's the B-I-G Idea.

The book is liberally sprinkled with big ideas that contribute to the 15 B-I-G ideas and ultimately to THE ONE B-I-G IDEA - innovation/top-line obsession/WOW! The only way to succeed is by breaking the old and creating the new ideas for success.

Some of my favourite big and B-I-G ideas are as follows:

  • Shrinking (cutting) vs. greatness
  • It's easier to kill an organization than to change it
  • Innovation = eraser mania. Strategic forgetting plan!
  • Want help with your "sharing" network... call a shrink, not a techie
  • Diversity makes sense because it makes (economic) sense
  • Women are opportunity No. 1!
  • Awesome service is still a "best-kept secret" nominee

Measure your, the company's, everyone's Audacity Score. If this book doesn't improve your RIP (Renewal Investment Plan), then you are dead man!

Find this book and its B-I-G Ideas by ordering from any one of the following:

For US and International orders:
Amazon: Hardcover Paperback
Barnes and Noble: Hardcover Paperback

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